Belo Group, a local medical-cosmetic giant, has recently been criticised for its men’s line’s advertising campaign, with social media netizens calling the campaign for the whitening products as insensitive, stupid, and insulting. On Twitter, it was described as social-climber-ish and biased against dark skin. The ads feature a man—now having fairer skin—as  more successful and socially accepted because of his skin tone.

This is beyond colonial mentality—even after over a century of freedom from ruling White class Spain. Rather, this shallow attitude is here to stay. For as long as market capitalisation of the fair-skin preference instigated by consumerist, greedy advertisers is in the pipeline, the naturally tanned and brown-skinned Filipinos will always take the brunt of social stigma and bias. Sadly, we have a mass market so massively gullible to the notions of success, social acceptance and beauty anchored on narrow-mindedness.

Full story on http://www.rappler.com/life-and-style/7891-belo-ad-gets-heat-in-social-media

285 notes

Show

  1. wowhobbit reblogged this from thegoodmike
  2. superslutunicorn reblogged this from thegoodmike
  3. treeswayer reblogged this from thegoodmike
  4. vincelasalle reblogged this from thegoodmike and added:
    I’ve seen a lot of similar ads, during my time there. It’s really sad. Sad how there is a standard in beauty, that your...
  5. myvoicemyright reblogged this from thegoodmike
  6. wall-rose reblogged this from fyfilipinopride
  7. dreadfullylate reblogged this from britneysnewurl
  8. britneysnewurl reblogged this from fyfilipinopride
  9. animewhenwet reblogged this from jyozefu93 and added:
    and i come home with a box of whitening soap that my grandma brought from the philippines
  10. jyozefu93 reblogged this from fyfilipinopride
  11. cheekysocialhermit reblogged this from fyfilipinopride and added:
    This makes me sad! :( I always had slightly fairer skin when I was in the Philippines… so I never had the problem, but...
  12. dorosaurusrex reblogged this from fyfilipinopride
  13. fyfilipinopride reblogged this from thegoodmike
  14. sayhi-tosaturn reblogged this from ateena-maldita and added:
    they’re such a fail.
  15. ateena-maldita reblogged this from thegoodmike
  16. foreverenraged reblogged this from thegoodmike
  17. sarcasticbunnyqueen reblogged this from thegoodmike
  18. miss-lanabana reblogged this from stopwhitewashing
  19. bayantwopointoh reblogged this from thegoodmike
  20. greythegryphon reblogged this from activismandsnaps
  21. activismandsnaps reblogged this from thisisnotpinoy
  22. soiwentaway reblogged this from fuckyeahbodypositivity
  23. actuallycastiel reblogged this from markdoesstuff
  24. femmelupin reblogged this from markdoesstuff
  25. the-sonia reblogged this from stopwhitewashing
  26. biblioteknician reblogged this from fuckyeahbodypositivity
  27. peaceloveandafropuffs reblogged this from stopwhitewashing
  28. taykash reblogged this from markdoesstuff and added:
    It’s not just the Philippines. This rhetoric is believed all over the world — I get it by way of my Dominican family....
  29. giggles-poolio reblogged this from pussy-privilege
  30. vnespz reblogged this from sunshinetsunami